Augmented Reality Careers Fair

Till now, the AR experience was limited to mobile devices. One has to download and install the mobile application to get into the Augmented world. But now, the WebAR has come into existence.

As depicted from the name, this will facilitate users to interact with augmented reality in the web space. It will enable them to get exposure to AR on Google Chrome, Mozilla Firefox, or other such browsers regardless of which device they run upon, resulting in lower barriers to its usage and higher overall experience.

There has been widespread negative effects to the events industry in recent months with companies seeing their upcoming live events cancelled. It looks like there won’t be many large live events happening any time soon, so now we see brands looking to pivot their live events to the virtual space. Hosting events in Augmented Reality is a super fun and engaging way to give your audience an interactive event experience.

Unilever owned brand, Pot Noodle, hosted their very own Virtual Alternative Careers Fair within AR. What was supposed to be a live event with a wide selection of graduate employer booths, was turned into a virtual event with the graduate employers being given their very own custom branded 3D booths that students could place into their own home or garden to experience the careers fair! Students had the option to ‚tap play‘ on each booth TV screen to watch an introductory video from the different employers, as well as the option to ‚tap to apply‘ on the available careers of their choosing.

Students were given a highly engaging and interactive experience. This clearly pushed the boundaries of what is possible within web-based Augmented Reality, and shows how exciting this technology can really be. Virtual events are going to be common place very soon.

Web-based Augmented Reality, or Web AR, does not require the user to download an app to view the Augmented Reality experience. Instead, the entire experience is held within the mobile web browser of any compatible iOS or Android device, significantly lowering the barrier to entry as compared to app-based AR experiences of the past.